BOPF (The Business of Preloved Fashion) is a global luxury resale platform redefining the way people experience high-end fashion. Founded in 2021 by husband-and-wife duo Diza and Ify, the brand began as a simple idea — selling their own pieces from home — and has since grown into a multimillion-dirham business serving clients across continents.

Specialising in coveted luxury items, including iconic handbags such as Hermès Birkins and Kellys, BOPF offers carefully curated, authenticated pieces that combine timeless style with accessibility. Each item carries a story, giving clients the opportunity to own and continue the journey of some of fashion’s most sought-after designs.

At its core, BOPF is built on a belief in sustainability, second chances, and making luxury feel more personal and purposeful. The platform celebrates conscious consumption while maintaining a strong sense of style, quality, and authenticity.

More than just a resale business, BOPF represents a new wave of fashion — one that honours craftsmanship, embraces circular fashion, and invites a global community to engage with luxury in a more meaningful way